Inspiration is ephemeral. Like a fading ember, if not fueled, then forgotten.

At a pub overlooking the streets of a small town in the Netherlands, we decided to try. To experiment with brand building. To find fuel and build a fire.

A happenstance connection with an old friend brought the logo to life: arrows falling inwards, colliding to make the abstract forms of an 'N' atop a 'G.' It quickly became the indicative portrayal of how we were feeling - a little bit lost. We wanted to do everything, everywhere, all at once. So much so, we didn't know where to start.

And we cherished it. Because looking at that distinct, rounded logo we realized that the confusion itself was the fuel. That having no guidance means taking on the responsibility to make of our inspiration, what we desire.